BLOOM
Royal Palace Het Loo (NL)
Temporary Exhibition 2024
900 sqm
"Spring is coming!"
– with this multi-sensory exhibition about the history and expert knowledge of flowers at The Royal Palace Het Loo (NL).
As transition into this journey, the guests are being welcomed by a dramatically lit sculpture, created by artist Linda Niewstad, complemented by a captivating introductory animation projected onto the surroundings.
Enhanced by the intricate play of shadows cast by a specially designed lamp construction these elements seamlessly blend together to create an immersive experience. Welcome to BLOOM!
In the next space, dedicated to "Flowers in Art", guests step into a vibrant garden of artworks.
Enhanced by a subtle soundscape, they can leisurely stroll through four distinct themes that blend historic and modern artworks.
The titles of the different themes are playfully projected onto the floor.
various objects are combined with their own smell, or a personal story of the artist.
As the journey progresses, guests are immersed in the world of 'flowers and trade'. At the center of the space, Pieter Cos's illustrative book (1637), about the notorious "tulipomania", is showcased in a special display.
This book served as the inspiration for media artist Jos Agasi to create a stunning 360-degree projection on the surrounding walls, accompanied by a mesmerizing soundscape.
In the next area, a greenhouse, the guests discover different stories about the palace's expertise in cultivating exotic flowers.
Around a large installation of dried flowers (made by Florist Hanneke Frankema from flowers of the palace), guests can sit on one of the four garden swings and listen to experts talk about the future of flower cultivation.
The final space is dedicated to activities with Flowers
The guests can embroider on a large embroidery Installation,
guess 10 different smells in a smell game
and learn about flower arranging. They can make their own colorful bouquets with stamps on postcards and send them to their friends and family in the shop.
Friends:
Dana Dikstraa - Graphic Design for M A F and DTP
Shosho - AV productions
Brandwacht en Meijer - Exhibition build
MAV - AV Hardware
Beersnielsen - Lightdesign
Marijntje Knapen - Projectlead Palais Het Loo
Maarten Albrecht - Photography
.