M A F.studio

is the exhibition design studio led by Martin Sämmer, based in Amsterdam, The Netherlands. Martin offers a distinct approach to exhibition design by telling stories through well-designed multilayered spatial experiences.

As a creative director, Martin assembles and directs teams of spatial designers (2D and 3D), media designers, light designers, design managers, architects, AV-hardware planners and acoustic specialists to create an integrated spatial story.

Before starting his studio in 2018, Martin designed exhibitions for the renowned exhibition designers Kossmann.dejong in Europe, Asia, the Middle East and the United States for almost a decade. Martin is originally a product designer and has previously worked for Marcel Wanders in Amsterdam, Marc Newson in Paris and Studio Domo in Taiwan.

Martin was born in Munich, Germany, has lived in New Zealand, Taiwan ROC, China and France, and is now based in The Netherlands.

The right team for every project

M A F assembles dedicated, skilled and enthusiastic core teams that include spatial and graphic designers, content managers and project managers. 
Based on the specific needs and content of your project we will add further experienced specialists to the team. These include light designers, filmmakers, conservators, multimedia designers, writers, interpretive planners, editors, artists, craftspeople, (landscape) architects, engineers, AV hardware planners, evaluators and educators.

Creative direction 

During the entire design and build process, M A F has the creative direction over the complete design. That means that we keep track of and direct the content and design across all parties involved. This ensures that we achieve an integral design, involving all the necessary disciplines.