MAF.studio

is the exhibition design studio led by Martin Sämmer, based in Amsterdam, The Netherlands. Martin offers a unique approach to exhibition design by telling stories through well-designed multilayered spatial experiences.

As a creative director, Martin assembles and directs teams of spatial designers (2D and 3D), media designers, light designers, design managers, architects, AV-hardware planners and acoustic specialists to create an integrated spatial story.

Before starting his studio in 2018, Martin designed exhibitions for the renowned exhibition designers Kossmann.dejong in Europe, Asia, the Middle East and the United States for almost a decade. Martin is originally a product designer and has previously worked for Marcel Wanders in Amsterdam, Marc Newson in Paris and Studio Domo in Taiwan.

Martin was born in Munich, Germany, has lived in New Zealand, Taiwan ROC, China and France, and is now based in The Netherlands.

The right team for every project

MAF assembles dedicated, skilled and enthusiastic core teams including spatial and graphic designers, content managers and project managers. In addition, we select our wider team members dedicated to the needs and content of each specific project. 

We have a large group of trusted partners (friends) that we collaborate with on many projects. these are light-designers, filmmakers, conservators, multimedia designers, writers, interpretive planners, editors, artists, craftspeople, (landscape) architects, engineers, AV-media hardware planers, evaluators and educators.

In the concept stage of the project we will discuss the setup of the best possible team, custom-made for your project. This could be local partners in The Netherlands (close to our studio) or partners near the actual venue, which can be more efficient.

Creative direction 

During the entire design and build process, M A F has the creative direction over the entire design. This means that we keep track of content and design over all parties involved. Through this, we achieve an integral design, involving all needed disciplines.