MARTIAL ARTS

Wereldmuseum Amsterdam (NL)
Temporary Exhibition 2024
1100 sqm
 

"The greatest weapon in martial arts is not the fist or the foot, but the mind."

Join us on this engaging journey and find out why people around the world practice Martial Arts.

Guests are welcomed by a captivating photo series of local Martial Arts Masters, specially produced for this experience. This transitional welcome sets the tone before they step into our Martial Arts School through an dynamic projection screen showing international MA-schools.

The following introduction space, prepares our guests for the experience ahead. 

An introductory text poses a key question that will be answered in the next seven spaces. The changing room offers outfits on benches and in lockers, with videos showing how to put on the MA gear. 

Train your body in our gym!

This topic focuses on different physical sports divided in three subthemes - kicking and boxing, wrestling and weapponed martial arts.

Our guests can experience the stunning collection and also become active themselves and try out the training equippment.

Train your mind –

Guests enter a sacred space featuring three altars, each displaying stunning artifacts from the martial arts traditions of Kung Fu, Kalaripayattu, and Muay Thai. These altars honor the rich heritage and spiritual essence of each discipline.

At the heart of this circular space, guests are invited to engage in a tranquil meditation experience. A gentle stream of inspirational quotes is dynamically projected onto the surrounding curtain.

With a trained body and mind, our Guests are now ready for "The Fight". 

To prepare they can practice the staredown and are guided by light and music into the main space, 

The ring! This central interactive lets our Guests fight each other and compair their agility and reaction skills. 

Surrounding this central interactive display are various artifacts from Samurai, Bolivian Cholita Wrestling, and Nguni Stickfighting, showcasing their rich traditions. A large video wall plays highlights of legendary fights featuring 10 of the greatest martial artists of all time.

Guests exit through our trophy room, where they can snap a photo with a championship belt, creating a memorable keepsake of their experience.

The trophies on display are on loan from the world’s most renowned martial arts athletes, showcasing the pinnacle of their achievements and dedication.

The following space adresses the topics of Self-defense and Resistance that have long been a vital aspects of martial arts, serving as tools of empowerment and survival, especially for marginalized communities facing oppression and injustice.

This space blends a spatially arranged collection with hand-painted explanatory murals and dynamic projections.

In the center of the hall stands a House constructed from martial arts belts.

Inside, various aspects of the martial arts community are explored through a series of engaging topics.

This final space celebrates the pop culture and beauty of martial arts. Surrounded by posters of iconic martial arts films, guests can enjoy a compilation of the most poetic and memorable movie scenes ever created.

In the Outrospace, local dojos showcase their schools through a audiovisual presentation, inviting guests to continue their martial arts journey with a complimentary trial lesson at one of their facilities. Also our guests can leave their impression on the punchingbag.

Friends:
Philip Stroomberg - Graphic Design for M A F and DTP
Shosho - AV productions
Fiction Factory - Exhibition build
MAV - AV Hardware
Heinz Loopstra - Lightdesign
Mara Molenkamp - Projectlead Wereldmuseum
Rik Herder - Curator and community outreach Wereldmseum
Daan Kok - Curator
Gerritjan Huinink, Aad Hoogendoorn, Kevin Kwee - Photography 
Amsterdam Signpainters - Mural
Jan Kirkham - Portretphotos Martial Artists

TECHNICAL REALISATION
Fiction Factory
MAV Techniek
DutchMountings
Atelier Elisabeth J. Kuiper
Irina Tsjeroenova
Marianne Inkelaar
Saskia Rijsdijk
BrinkmanKuiper
Daan Frentz GEDAAN
Jasper Fernhout

AUDIOVISUAL PRODUCTIONS
Tom Ooms - Cinemore
Mette Menting, Siyabonga Makhatini - Mals Media

INTERACTIVES:
100%FAT
EPLF CDH DHI eM+ Laboratory for Experimental Museology (eM+)

PARTICIPATING ARTISTS
Hassan Hajjaj
Hans Op de Beeck

And many more:

De Bovenkamer

Museum Van Bommel Van Dam (NL)
Permanent Educational Space 2025
400 sqm
 

"Inspiration comes when we see beyond what is.” - Helen Keller

At Museum Van Bommel van Dam, inspiration has found its place in 'De Bovenkamer'. Conceived by us as both a nod to the museum’s attic and to the creative mind, this space invites visitors of all ages to step into the artistic process itself. 

De Bovenkamer is a story about what happens before the artwork is complete. About the spark of an idea, the sketch in a notebook, the moment of discovery. And it is a story every visitor is invited to join.

The journey  begins on the ground floor, where bold graphic design leads visitors upwards. 

At the top, they are welcomed by newly commissioned works from Yasser Ballemans, Sigrid Calon, and Pavèl van Houten—three artists we carefully selected and invited to interpret the museum’s collection in their own way. 

Three short documentaries allows visitors to follow these artists more closely, showing how inspiration becomes form, and offering a rare look into their creative process.

From there, the experience shifts to the visitor. Inviting them to begin their own creative journey, by transforming the attic into an intuitive, hands-on environment where the museum’s collection opens up for exploration. 

At its centre stands our inspiration bookmaker. A multisensory tool of light and sound that guides visitors to create their own booklet.

Just like the artists, they collect images, note down ideas, and assemble a personal record of creativity in motion.

By putting interactivity, play, and co-creation at the core, we created an environment that doesn’t just display art but sparks it.

Every detail—from the graphic language to the spatial layout—was designed to lower thresholds and make the collection approachable. What was once a hidden attic is now a platform where imagination becomes visible and tangible.

And with a few simple adjustments, the attic transforms into a lively workshop space. Ready to host education programs, collaborative sessions, and community gatherings.

At MAF—Martin and Friends—we believe great projects are built together. For De Bovenkamer, we assembled a custom team of artists, filmmakers, graphic designers, and educators to create a fully integrated spatial story.

The result is a space that not only presents art, but breathes with inspiration. An open invitation for every visitor to begin their own creative journey.

Friends:
Museum van Bommel van Dam – Sanne Aben

Grafisch ontwerp/Graphic design:
Studio Harris Blondman

Kunstenaars/Artists:  
Yasser Ballemans, Sigrid Calon, Pavèl van Houten

Programmering en video’s/Programming and videos:  
Studio Shosho

Productie meubilair/Production furniture: Planemos
Grafische productie/Graphic production: Weemen  

Photography by Luidspreeker Venlo

Met dank aan/Thanks to: 
Kidspanel/Pluck Experience 
Janne Driessen, Saartje Hoogland,  
Marjolein Pijnappels, Jowanka Schreurs 

BLOOM

Royal Palace Het Loo (NL)
Temporary Exhibition 2024
900 sqm

"Spring is coming!"
– with this multi-sensory exhibition about the history and expert knowledge of flowers at The Royal Palace Het Loo (NL). 

As transition into this journey, the guests are being welcomed by a dramatically lit sculpture, created by artist Linda Niewstad, complemented by a captivating introductory animation projected onto the surroundings.

Enhanced by the intricate play of shadows cast by a specially designed lamp construction these elements seamlessly blend together to create an immersive experience. Welcome to BLOOM!

In the next space, dedicated to "Flowers in Art", guests step into a vibrant garden of artworks.

Enhanced by a subtle soundscape, they can leisurely stroll through four distinct themes that blend historic and modern artworks.

The titles of the different themes are playfully projected onto the floor.

various objects are combined with their own smell, or a personal story of the artist.

As the journey progresses, guests are immersed in the world of 'flowers and trade'. At the center of  the space, Pieter Cos's illustrative book (1637), about the notorious "tulipomania", is showcased in a special display.

This book served as the inspiration for media artist Jos Agasi to create a stunning 360-degree projection on the surrounding walls, accompanied by a mesmerizing soundscape.

In the next area, a greenhouse, the guests discover different stories about the palace's expertise in cultivating exotic flowers.

Around a large installation of dried flowers (made by Florist Hanneke Frankema from flowers of the palace), guests can sit on one of the four garden swings and listen to experts talk about the future of flower cultivation.

The final space is dedicated to activities with Flowers

The guests can embroider on a large embroidery Installation,  

guess 10 different smells in a smell game

and learn about flower arranging. They can make their own colorful bouquets with stamps on postcards and send them to their friends and family in the shop.

Friends:
Dana Dijkgraaf  - Graphic Design for M A F and DTP
Shosho - AV productions
Brandwacht en Meijer - Exhibition build
MAV - AV Hardware
Beersnielsen - Lightdesign
Marijntje Knapen - Projectlead Palais Het Loo
Maarten Albrecht - Photography 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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House of Artisans

Qasr Al Hosn Abu Dhabi (UAE)
Permanent exhibition 2021
1200 sqm
Department for Culture and Tourism Abu Dhabi
In partnership with KDJ+T 

Meet the Artisans of the United Arab Emirates!

This journey takes its guests, Emiratis, expats, and cultural tourists alike, onto a journey to the crafts and design of the UAE, that engages all senses and the mind. 

Located at the heart of the UAE, at Qasr Al Hosn, next to the former palace and first building of Abu Dhabi, the Guests find the new House Of Artisans.

At the center of this exhibition, the guests will meet real traditional artisans that keep the old traditions alive at their workplace.

In three surrounding pavillions, the guests can explore the materials and processes used for Talli, Al Sadu, and Khoos and learn about the techniques in an interactive way. 

The pavilions are surrounded by displays of modern-day Emirati designs and crafts that take the tradition's into the future.

A fifth pavilion is dedicated to the art of Gahwa, the traditional coffee making. Here Gahwa will be prepared, as a presentation, but also to be offered to the exhibition's guests throughout the space, sharing its beautiful smell and aromas adding to the sensual experience of this exhibition.

This pavilion has a little hidden kitchenette and a large automated curtain that can close the space off for presentations

In order to facilitate a variety of exciting and ambitious workshops we designed a flexible furniture system that can be configured towards many different arrangements.

The exhibition is embraced by two large wall installations. The 'Universe of Crafts' showcases products of traditional crafts while the juxtaposed 'Wall of Hands' is a video-installation that shows crafting hands, in motion.

Since we designed the complete guest-journey through the ground floor of the building we also transformed the entrance/exit area. Here hosts will welcome and inform the guests. This area is also the Museum-shop which we designed from natural materials.

 

 

Friends:

For this project MAF was the partner design office that designed and developed this project in partnership with KDJ+Tellartfor DCT in Abu Dhabi /UAE.
The project's scope included Concept design, Spatial design, Interaction and AV-content production, Graphic Design and Art-direction.

MAF: Martin Sämmer - Executive creative director
KDJ: Mark de Jong - overall lead, Wendy Jansen - Overall PM, Femke Bijlsma - Content-developer, Alejandra Calderon - Senior spatial designer, Berthe Mandaat - DTP, Osama Elcontar - Arabic DTP
TELLART: Matt Cottam - media lead, Bjørn Karmann - Creative director-media, Joanna Roman - PM-media, Luca Zander - Mediadesign, Stefano Erba - Mediadesign

Light design: Heinz Loopstra
AV hardware and interaction: Tellart (concept and production)
Build: Projex UAE (Joe Villamonte)
Photography: Mohamed Somji (Photography)
And many more..

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Silenced / Prisoners of Consciousness

Amnesty International and Loevestein Castle (NL)
Temporary Exhibition 2023
620 square meters

“The only thing necessary for the triumph of evil is for good people to do nothing.  
-So don’t do Nothing!” 

Alexei Navalny (quoting John Stuart Mill)

In collaboration with Amnesty International Netherlands and Loevestein Castle, MAF.Studio has codeveloped and designed an activating and interactive narrative journey. 

 

In the beginning of the Journey the guests learn about the history of silencing political opponents by incarceration under false claims. 

Throughout the whole exhibition, the texts are "censored" and the guests must take action to be able to read them.

After this the guests enter the space in the castle where prisoners were held. For this exhibition, we transformed it to an abstract prison with 5 cells. The dramatic music of the Russian cellist Maya Friedman is playing in the background while the light from within the cells cast overlaying patterns of captivity.

The visitors can enter the cells by pushing the bars aside and "meet" one of the 5 representative cases of "Prisoners of Conciousness"

Each prisoner is represented with a video portrait and one of their books.

The guests pass by a chair made by Dutch designer Maarten Baas for Amnesty International, symbolizing hope for escaping political imprisonment.

After the confronting experience of the situation of Prisoners Of Consciousness, the guests enter a space that is showing that everywhere in the world, people are protesting and taking action....

Highlighting the current campaigns of Amnesty International the guests are invited to take action themselves within the exhibition and beyond.

The final space of the exhibition ends on a hopeful note. Protests and actions can be successful! The guests meet a number former Prisoners of Consciousness that have been freed with the support of Amnesty International. In the center of the space Hugo de Groot tells the story of his escape from captivity on Loevestein Castle 400 years ago, in the famous book-chest. 

Friends:
Philip Stroomberg - Graphic Design (M A F)
Beeld & Beweging - AV productions
Maya Friedman - Spatial Sound
Planemos - Exhibition build
Flink - AV Hardware
Mike Bink - Photography
Lars Van Troost - Amnesty International - Expert

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Body language

Museum Catharijneconvent Utrecht (NL)
Temporary exhibition 2020-2021

An immersive journey through the body perception of the Middle Ages.

This exhibition shows Christian artifacts from the late Middle Ages that depict the body in unexpected and extreme ways. The collection is curated from all over Europe, including pieces from the British Library and the French Louvre.

To guide the guests through the collection, we created an immersive experience that leads through different parts of the body.

Guests start their journey with an audiovisual introduction where they meet important experts, before travelling through the themed spaces BLOOD, HAIR, HEAD and SKIN.

As the grand finale, the exhibition ends at the fountain of blood and milk. Guests can scan QR codes throughout the journey to listen to the stories behind the objects.

Due to the corona outbreak, we have adjusted the design to comply with the latest safety requirements.

Friends:
Dutch Iglo - Introduction Film
Esther de Vries - Graphic design
Gerritjan Huinink - Photography
Mike Bink - Photography
Planemos - Exhibitionbuild
Deuxamsterdam - Artistic builds

 

 

 

 

 

 

 

 

 

 

 

Sammler*s

August Kestner Museum Hannover (Germany)
Temporary "Third Space" (2 years)
150 sqm

“Real museums are places where Time is transformed into Space.” — Orhan Pamuk

At Museum August Kestner, collecting takes on a new shape in Sammler*s. Before the museum closes for renovations in 2026, we transformed the first floor into a lively, freely accessible space that celebrates the timeless human tradition of gathering treasures. Here, we invite visitors not only to look, but to add, create, and take part.

We designed Sammler*s as a multifunctional, playful landscape that follows the existing architecture while opening it up to new uses.

A space that invites participation, whether meeting, reading, working, or enjoying a drink. It can host presentations, self-service gatherings, or simply offer a quiet corner to browse. 

The installation unfolds as an evolving collage. Together with Dutch street art collective Kamp Seedorf, we imagined the entire space—walls, ceiling, and furniture—as a canvas. It begins with bold paste-ups of objects from the collection, creating a striking backdrop. 

Visitors are then invited to join in: on the tables they find images of museum objects printed on sticker paper, with markers and scissors at hand.

Pick one, color it, cut it out, and search for the perfect spot. As stickers multiply, the installation grows into a living, collective portrait of what inspires us to collect.

True to our vision of spatial storytelling, we extended interactivity into every detail: existing vitrines are not filled by the museum itself, but opened to Hannover’s residents to display their collections.

In this way, Sammler*s becomes a platform for dialogue, shared ownership, and connection.

By making participation easy, playful, and open-ended, Sammler*s turns the museum into a “third space”: neither home nor gallery, but a social environment shaped by its visitors.

Every choice—from seating to graphics—encourages involvement, co-creation, and responsibility.

At MAF—Martin and Friends—we believe great projects are built together. For Sammler*s, we brought artists, designers, and the museum’s community into one creative team. The result is not just a space about collecting, but a space that collects—objects, ideas, and people.

Friends:
Museum August Kestner – Anne Gemeinhardt, Pia Drake, Dietmar Schulz,
Sinja Bigalski, Katharina Rünger, Anne-Viola Siebert, Petra Distler, Carmen Vey.

Kunstenaars/Artists:  
Kamp Seedorf

Productie meubilair/Production furniture:
Schreiber Innenausbau GmbH Bernd Schreiber
M2 Carpets Wilco Knoll

Documentatie/Documentation:
Thomas Stefan
 

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TASC - Look and Feel 

Espritscholen (NL)
TASC (Tech Amsterdam Scholen Collectief)
Temporary fit out (5+ years) 2023

 

"Play is our brain's favorite way of learning" (Diane Akerman).

A new school for a new innovative form of technology education in Amsterdam.

In this exiting project we got the chance to show that our interdisciplinary approach of NARRATIVE DESIGN can be successfully applied to public spaces and go beyond experience- and exhibition-spaces.

MAF.studio developed a unique ‘Look and Feel’ especially for TASC. Together with the director and his educational team we analyzed the curriculum and developed supporting interiors and interventions to inspire the students to be curious and creative. As they are educated to be makers we involved various creative makers in the development of the interventions.

When entering or leaving the school the children transition through a colorful and handmade immersive wall-painting with an integrated floor-mat by artist Marije Vermeulen.

How much water do we use? Will it rain in the next hour? How many people are in the building? The answers you can find in the ‘Control Room’ in the main hall. The place to receive guests, lounge, and learn about data correlations in and outside the building.

A playful design of graphical lines that mimics the floor graphics of industrial halls, takes you through the whole school. Defining certain spaces with a wink to logistic lines and industrial flooring. Squares indicate entrances to classrooms, dashed lines mark the food area, colored lines lead to lockers in the same color and the black dashed lines break the patterns and indicate the beaten tracks.

Work, present, hang out, discuss: a staircase in the hall built into a multifunctional landscape that supports engaging in every detail. Rolling display cases and showcases on the stairs for displaying student work, a screen and speaking chair to make your voice heard under the spotlight, a blackboard to explore your ideas on, steps that become tables to sit quietly to work or have lunch.

The corridors are also home to the school's two 'pets'. Specially designed and created by designer and inventor Allard Roeterink. To recharge themselves, they return to their homes. The houses are made by the pupils and in the technology lesson they will work with the robotics incorporated in the two 'pets' they share the corridor with.

 

Troughout the shool areas have been similarly transformed into places of presentation, locations for being presented and multipurpose landscapes for the students and their teachers. In this area we developed the possibility for silent disco-presentations with headphones. Matching by an existing icon from the world of logistics on the floor ;-)

 

 

 

Friends:
Ruby Van Den Munckhof - Projectmanagement
Stroomberg - Graphic Design (MAF)  
Allard Roeterink and Jasper Kooper - Artists (Studio Grutt.ooo)
Marije Vermeulen - Artist
Planemos - Builder
Hello Energy - Content partner controll room
Thijs Wolzak - Photography

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Hugo Grotius 400

Slot Loevestein (NL)
Temporary exhibition 2021

A dive into the mind of Dutch humanist, diplomat, lawyer, theologian, jurist, poet and playwright Hugo Grotius (Hugo de Groot).

Hugo Grotius, is in The Netherlands famous for his spectacular escape from his imprisonment on Loevestein Castle. Hidden in a book-chest, he managed to flee exactly 400 years ago

The exhibition welcomes the guests with the most iconic and known topic, the chest.

The escape has become legendary and throughout time innumerous artistic impressions of it have been created. From 300-year-old sketches up to a Lego stop-motion film. The exhibition brings some them together and shows how this escape, that is part of the national canon of The Netherlands, has become kind of pop-culture in itself.

Since the original book-chest is not existing anymore, we worked together with young people to build a new one. As a guest, you can even step inside, test the chest-escape-feeling and get a picture taken.

Over the years, the original cell and its interior have been lost. In this space you can meet Hugo Grotius in his original cell in the form of an oil-painting.

Every few minutes, the walls of his cell 'become alive' and start to tell about the live as a captive on Loevestein Castle and reveal the details of the great escape.

As the grand finale and the main space, the guests enter the 'universe of thoughts' of Hugo Grotius who was one of the forethinkers of modern day international and maritime law.

5 of his most important antique books are displayed in orbital-showcases, which virtually scatter the words from the books in form of light all over the space and therewith create an immersive 'light installation of thoughts'. 

Traveling trough this 'universe of thoughts', the guests will meet five experts, among which the ESA Astronaut Andre Kuipers, that talk about some important aspects, the legacy and influence of Hugo Grotius’s work in our modern world.

 

Friends:

Beeld & Beweging - AV productions
Flink - Exhibition build
Berthe Mandaat - Creative DTP
Mike Bink - Photography

Experts:

Almatine Leene, Theoloog des Vaderlands
André Kuipers, Astronaut European Space Agency
Carl Haarnack, Voorzitter Stichting Anton de Kom 
Jan van de Venis, wnd. Ombudspersoon Toekomstige Generaties
Tessa Beeloo, Coördinator Humanitair Oorlogsrecht Rode Kruis

Special thanks to

Prof. Hendrik Kaptein for his consultation on sometimes quite complex questions.

 

 

 

 

 

 

 

 

 

 

 

 

The Temple Mount

Museum Catharijneconvent Utrecht 
Permanent exhibition 2021

A 200-year-old model of the temple mount of Jerusalem becomes alive and tells its story for young visitors.

The model is shown open, with a rail around it for protection. It is illuminated with great precision to enable the guests to take a very close look and admire its beauty.

To facilitate a conversation (most of the guests will be moderated groups) the model is placed in a way that groups can stand around it.

The PLAY-button on the hand-rail will start a short, beautifully made projection onto the model.

This film will point out the most important buildings on the site and the overall importance of the location for the three religions.

The Model itself is a fascinating object and on a screen besides the Model the guests can learn more about it.

Archaeologist and model builder Conrad Schick built the model of the Temple Mount in 1879 for Schouten.
Schick was one of the few archaeologists who had the opportunity to take measurements and make drawings in all the underground parts of the Temple Mount. 
His model thus offers a good picture of the situation on the Temple Mount in the nineteenth century, and makes clear how closely the holy places of Jews, Christians and Muslims are linked. Conrad Schick built several models of the Temple Mount, such as the one he made for the 1873 World's Fair in Vienna. 
Today the model in Museum Catharijneconvent is the only one that can still be seen in Europe, the other three surviving models are in Jerusalem.

Inter-religious Dialogue
With the placement of the model of the Temple Mount Haram al-Sharif, within the Museum Catharijneconvent is responding to the need of education to talk to students about religion and to stimulate inter-religious dialogue. 

Friends:
Miko Vasques Dias (model restauration)
Planemos (builder)
ShoSho (animation on model and interview-film with restaurator)
Kleurdomein (window- prints)
Mike Bink (photography)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

copyright 2021 MAF.studio 

 

HERE TO STAY! UTRECHT 900

Utrecht City Archive
temoprary exhibition 2022

For the 900th birthday of the city of Utrecht we have created a engaging and crowded Birthday-Party arround the presentation of the 900 year old documents that manifest the foundation of the city. Welcome to the Party!

 

A large artistic floor-map of Utrecht, created by graphitiartist Mick la Rock and her team sets the stage to meet 900 selected Utrechters trough time. Learn why they have come and why they have decided to stay.

By scanning the QR code with their phone-camera, a short audiostory will start and the guests can learn more about the persons and why they have come to Utrecht.

We also ask our guests why they have come to live in Utrecht.

As the highlight of the show, the Guests will encounter the "Stadsrecht". These preacious Documents are 900 years old and manifest the Foundation of the City of Utrecht in 1122.

When the Guests first enter the round and almost sacret space, a short audiovisual show will start with images on the wall of Utrechters trough time in combination with a voiceover and dramatic Music.  

The 'Birthday Party' and its guests are also spread out trough the city. 

Friends:
Andreas Tscholl (Graphic design)
Imke Asmussen (Projectmanagement HUA)
Kaj van Vliet (Main Curator HuA)
Karen Wegereef (HUA)
Carolien Arnold gekomenomteblijven.nl
Merel Schrijvers gekomenomteblijven.nl
Flink (Exhibition build)
Aileen Middel aka Mick La Rock (Graffiti Artist)
Mike Bink (Photography)

The Exhibition is a cooperation of the 'Utrecht City Archive' with 'gekomenomteblijven.nl'

 

 

 

 

 

 

 

 

 

 

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De Münster Domschat

Museum Catharijneconvent Utrecht (NL)
Temporary exhibition 2018 

A spectacular treasure hunt through the ages.

 

For the first time in history, this temporary exhibition presents the famous Münster treasure, which has its origins in the Middle Ages, outside of Münster.

The experiential journey starts with an audiovisual introduction of the treasure’s origin and its relation to Utrecht.

The exhibition then uses fascinating archival documents from the Middle Ages to explain to the guests how such a treasure was assembled with politics and indulgence.

By juxtaposing the preserved relics of the lost Utrecht treasure, we talk about the Eucharistic function of the treasure.

In the laboratory, the guests learn about the materials and origins of the treasure that are also an indicator of the trade relations of that time.

The climax is the Münster treasure itself, which we present in a treasure chest made of glass. The treasures are beautifully mounted and lit and can be experienced in detail. A recording of the Utrecht Dome Choir is playing in the space that is surrounded by enlarged details of the treasure itself.

Before leaving, the guests can have an audiovisual sit-down with the curators, can voice their opinion on a feedback wall and sign the guestbook.

Friends:
Andreas Tscholl - Graphic design

 

 

 

 

 

 

 

 

 

 

 

 

HET WIJ

 

Paradiso Amsterdam (NL)
Performance event 2019

An enveloping experience that draws the visitor in.

For this performance event at the legendary Paradiso in Amsterdam, we worked with the artist Cindy Moorman to develop a visitor journey around her ‘scripted gathering’ het Wij (the We).

The overall concept incorporates themed lighting and interventions such as posters, visual art, UV stamps and projections into a multi-layered experience.

We have created a comprehensive journey that brings together the exterior and the interior of the building, drawing the guests into the venue and guiding them through the evening with the performance, an audiovisual choir, as the climax.

The very specific typology of colors and shapes of the work of Cindy Moorman has been applied in order to create a themed journey through this performance evening. 

 

Friends:
Cindy Moorman - Artist 
Niels Stomps - Photography
Willy de Rooij - conductor
Van Abbemuseumchoir - Performers

Many thanks to the technical staff of Paradiso.

 

 

 

 

 

 

 

 

 

 

 

 

LVX - Collaborations 

Louis Vuitton (via Random Studio)
LVX - Collaborations Exhibition Los Angeles (US)
Spatial media and interaction 2019

An on-brand series of installations and Instagram filters.

For this Louis Vuitton Brand Exhibition in Los Angeles, we have ideated and developed a series of interactive installations and produced a spatial film as well as a set of themed Instagram filters.

Friends:
Random Studio

 

 

 

 

 

 

 

 

 

 

 

 

Backstage

Vinger.nl + M A F co-production in Amsterdam Zuidoost (NL)
Pop-up photo exhibition 2016

An impromptu meeting place for Amsterdam’s hip-hop scene.

This exhibition shows the unique portraits of hip-hop legends taken by the photographer Ilja Meefout in dressing rooms and backstage areas over the years. For this impressive photo-collection, we wanted to create a setting that felt like the perfect backstage as well.

Instead of creating a clean, white gallery space, we have worked with Vinger.nl to turn an empty shop into an exhibition space complete with a DJ setup, a bar and stage lights. Part of the walls are also covered in black paper, inviting guests to literally leave their mark next to the authentic autographs of their biggest idols.

A place where people can not only see the work, but also engage, hang out and perform.

The exhibition has become a temporary stage and hub for the local hip-hop scene almost overnight, bringing together idols and fans with some spontaneous and legendary gigs.

Friends:
Jeffrey Croese - Vinger.nl (and his whole amazing crew)
Ilja Meefout - Photographer